E-Commerce Client Success Story
Applying The Premium Publisher List Strategy Using Intelligent Real Time Bidding (RTB)
Serving Ads On Premium Publishers Is Vital To Every Brand.
- Why Is This so Beneficial?
- Better Brand Safety
- Reach a Niche Audience
- Highest Quality Traffic
There is a publisher dedicated to almost every profession, activity, or sector. This creates a very lucrative environment for experienced advertisers.
The Standard Belief:
Most business and agency owners think it is conceivable to target only publishers (websites/apps) who have your specific target-audience listed as an audience.
The Limitation and Problem At Hand:
This tactic greatly reduces the scaling ability and max optimization strategy for the advertiser. This causes limited inventory access and drives up the Cost of Acquisition.
A Solid Solution Amongst Other Ground Breaking Tactics:
Allowing the Artificial Intelligence to work for you by specifying Key Performance Indicators (KPIs) via Open Targeting Tactics with focus on lowest possible cost per click (CPC)
Typical Acquisition Examples: Purchase, Opt In Box “email, sms”, Service Subscription
Objective For This Advertiser Was Better Metrics and Scaling - With Premium Publishers
Implemented Tactics To Achieve Client Desired Results (Time Window For This Client Was Urgency)
Forecasting Tool For Premium Publishers. Selecting The Open Exchanges For Best Possible Impressions & Win Rate
Intelligent Automated Optimization, Focusing On Only Converting Publishers.
Limiting Cost Per Click Under .30 Cents, Forcing The AI To Rapid Optimize.
Post Results Over Delivered On Advertiser Expectations
Conclusion And Take Aways
- Scaling Needs The Proper Time Window To Be Most Effective.
- Not Every Premium Publisher Is Good For Every Advertiser.
- Scaling Needs To Work Along Side Cost Reduction.