Global
Global

E-Commerce Client Success Story

Applying The Premium Publisher List Strategy Using Intelligent Real Time Bidding (RTB)

Serving Ads On Premium Publishers Is Vital To Every Brand.

  • Why Is This so Beneficial?
  • Better Brand Safety
  • Reach a Niche Audience
  • Highest Quality Traffic

There is a publisher dedicated to almost every profession, activity, or sector. This creates a very lucrative environment for experienced advertisers.

The Standard Belief:

Most business and agency owners think it is conceivable to target only publishers (websites/apps) who have your specific target-audience listed as an audience.

The Limitation and Problem At Hand:

This tactic greatly reduces the scaling ability and max optimization strategy for the advertiser. This causes limited inventory access and drives up the Cost of Acquisition.

A Solid Solution Amongst Other Ground Breaking Tactics:

Allowing the Artificial Intelligence to work for you by specifying Key Performance Indicators (KPIs) via Open Targeting Tactics with focus on lowest possible cost per click (CPC)

Typical Acquisition Examples: Purchase, Opt In Box “email, sms”, Service Subscription

Objective For This Advertiser Was Better Metrics and Scaling - With Premium Publishers

Cost Per Click Started At $1.00
Initial 30 Days Clicks

Cost Per Click Started At $1.00

Industry Average $1.20
Impressions Total Started At 15,000,000
Initial 30 Days Impressions

Impressions Total Started At 15,000,000

Industry Average 12,000,000
Click Through Rate Started At .70%
Initial 30 Days Click Through Rate

Click Through Rate Started At .70%

Industry Average .40% - .50%

Implemented Tactics To Achieve Client Desired Results (Time Window For This Client Was Urgency)

Forecasting Tool For Premium Publishers. Selecting The Open Exchanges For Best Possible Impressions & Win Rate

Intelligent Automated Optimization, Focusing On Only Converting Publishers.

Limiting Cost Per Click Under .30 Cents, Forcing The AI To Rapid Optimize.

Post Results Over Delivered On Advertiser Expectations

Cost Per Click At .21 cents
Post 30 Days Clicks

Cost Per Click At .21 cents

Industry Average $1.20
Impressions Total At 30,000,000
Post 30 Days Impressions

Impressions Total At 30,000,000

Industry Average 12,000,000
Click Through Rate 6.0% +
Post 30 Days Click Through Rate

Click Through Rate 6.0% +

Industry Average .40% - .50%
Conclusion And Take Aways
  • Scaling Needs The Proper Time Window To Be Most Effective.
  • Not Every Premium Publisher Is Good For Every Advertiser.
  • Scaling Needs To Work Along Side Cost Reduction.