How to Use Creative Assets to Improve Your Marketing Campaigns
Since the digitalization of marketing, businesses have had unprecedented new chances to improve how they attract potential consumers. Brands may now inject themselves into nearly every aspect of customers’ everyday lives through digital marketing, competing for their undivided attention and, more crucially, their loyalty.
How? By using creative materials that not only convey a captivating narrative but also resonate with the target audience. Here are some things that companies and marketers should be aware of when it comes to creative assets.
What Are Creative Assets?
Images, music, papers, and other digital media are examples of creative assets that are used to promote to specific audiences. Typically, they are kept and arranged in an asset management system that aids in the administration of file functions inside a corporate workflow.
Creative materials may help your business tell a more complete narrative by allowing you to develop a more integrated campaign. Many companies, for example, have recently shifted their focus away from in-person trade exhibitions and toward virtual events.
Brands may distribute creative assets like virtual backgrounds, social media postings, and other branded material to event attendees to help them have an online event that is as as engaging as the real one.
How to Make the Most of Your Company’s Creative Assets
While having a diverse collection of creative assets can help you improve your marketing approach, it’s also vital to make sure that each one is connected with your overall business objectives. To make the most of your company’s creative assets while creating campaigns, follow these guidelines:
- Organize and store creative material using software.
Make sure you optimize how you arrange and store your materials to make executing marketing campaigns more efficient. A digital asset management (DAM) system may help your company become more organized by offering a one-stop-shop repository for all of your brand’s assets, making it easier to exchange files and collaborate on projects.
- Metadata can help you organize your creative assets.
It’s critical that marketers have easy access to your creative assets after they’ve been placed in one single area. Metadata is used to assist & specify the contents of files by putting keywords on them. This enables teams to search for and locate creative materials stored in your asset management solution depending on what is required for the next campaign. For example, if team members know that a video component will be sent in an email newsletter as part of a future campaign, they may utilize metadata to find the required video clip files and branded email templates.
- Review assets regularly to verify that they are in line with current company objectives.
Material lifecycle management, or the act of generating, publishing, organizing, reusing, and retiring content through its lifespan at an organization, includes evaluating assets on a regular basis. While upgrading old content can help a brand reach more people without having to produce completely new assets, teams should also assess if it’s time to remove material that no longer serves the brand. Reviewing assets on a regular basis helps guarantee that your brand gets the most out of its marketing plan and that these assets will assist business efforts for months to come.
What can creative asset management (CAM) do for you?
While the suggestions above will help you get the most bang for your buck out of your creative assets, combining these methods with creative asset management (CAM) will help you get more value for your money. CAM is concerned with the design and manufacturing procedures that result in unique marketing material for your company. It aids marketers in better collaborating with creative teams as assets are being created, as well as more effectively distributing these assets once they’ve been finished.
Your design team may optimize its creative operations from the start of the asset lifetime by using a CAM approach. There are several significant advantages to doing so, including:
- For work groups, there is a centralized repository.
- Monitoring the use of assets
- Integration of innovative applications Asset rights management
- Creative operations management and automation
- Asset information has been improved.
- Features for review and approval
- Controlling the versions
DAM helps you keep track of your assets
Creative assets aren’t simply a nice-to-have; they’re a need in marketing. When it comes time to create your next campaign, a DAM system may assist your marketing team maintain their creative materials organized and accessible. Not only will this save your team time, but it will also inspire more collaboration throughout the creation of creative assets. Be well equipped to generate the greatest marketing material for your business if you use DAM to ease creative asset development.