As per a survey by the influencer marketing hub, 90% of the respondents believe that influencer marketing is an effective form of marketing. Plus, influencer marketing is expected to grow to $13.8 billion in 2021.
Influencer marketing is the new buzzword in the marketing universe. It is an incredible marketing tool that can give unbelievable results. But what exactly is influencer marketing, and how can you leverage it to help grow your business?
What is Influencer Marketing?
Influencer marketing is the type of marketing where the business collaborates with an influential person to promote its products and/or services. Mostly, it is done with the purpose of building brand awareness, but it can also help improve conversions and sales.
From Instagram and Facebook to LinkedIn and Twitter, you can run influencer marketing campaigns on any social media platform. Plus, the content can be in any form, such as video, audio, photos, text, etc.
Who is an Influencer, and How Do You Choose the Right One?
An influencer is a person who has created a loyal audience and following through their content on various social media platforms. As a business, you can leverage an influencer’s audience to help get your brand in front of more eyeballs and help convert sales through the influencer pushing your products or services.
The key to a successful influencer campaign is TO WORK WITH THE RIGHT INFLUENCER.
Remember, it’s not about choosing an influencer but choosing the right influencer for your brand. An influencer that aligns properly with your brand values can do wonders for your marketing campaign. For instance, if you are selling bodybuilding supplements, you wouldn’t want to work with an influencer whose demographic and audience is teenage girls. That wouldn’t make sense, right?
So, here are a few points that you should consider when choosing an influencer:
1. Campaign Goals
The first and the most important part is to set your campaign goals. Is it to raise brand awareness? Or to get more conversion or sales? Perhaps to gain more followers? Only you know what outcome you are looking for from leveraging influencer marketing.
Get clarity regarding what you want to accomplish from this campaign and then collaborate with an influencer who fits your business and has the audience and demographic that would be interested in what you’re trying to sell.
Every influencer has a different audience. If you want to reach out to your target audience, you need to collaborate with the influencer who communicates with the people you’re looking to engage with and sell your services to.
For example, if you want to promote a beauty product, get in touch with a beauty influencer. Influencers are experts in their field, and partnering with them will make the promotion of your products or services more effective, which can help increase conversion and sales.
Reach is one of the most important things to consider. The number of followers, subscribers, etc., gives you an idea about how many people will get to see the piece of content. But this shouldn’t be the sole factor in determining an influencer’s worth as there are various hacks that people can use to increase the count.
Be aware that some “influencers” buy followers. This is nothing more than fake accounts that boost how many people follow an account but have no purpose other than to inflate their count. If you notice someone has over a million followers but only 20 likes on their posts, more than likely they’ve purchased fake followers.
The engagement metrics provide a clear indication regarding how well the audience resonates with the influencer’s content. So, it is better to have a look at the likes, comments, shares, etc., to understand how the audience reacts.
Something to take into consideration is how much their audience engages with them. It would be better to work with an influencer who has 10,000 followers and has a 60% engagement rate than an influencer with 100k followers but less than 1% engagement.
5. Content Quality
Have a look at the influencer’s content quality because it will ultimately represent your brand. It is better to go with an influencer who is consistent and posts creative and high-quality content than someone who posts irregularly, and their images aren’t something that would stop and make you look at their post.
Influencer Marketing is Growing by the Day
Influencer marketing is here to stay, and of course, you don’t want your business to be left behind. So, now that you are aware of the power that can be leveraged through influencer marketing, it’s time to act.
Create an influencer marketing strategy today to increase your online presence, boost sales, and gain a competitive edge. If you’re looking for some creative marketing strategies to help build your business, contact us, and we can help you find the best solution that fits your needs.