WHAT EXACTLY IS CONNECTED TV MARKETING?
A smart TV, smartphone, PC, tablet, or any other device that is linked to the internet and allows for the transmission of streaming video content is known as connected TV (CTV).
- A CTV links to the internet via built-in capabilities or an additional “over-the-top” (OTT) device, allowing a regular television to become a connected television. Voila!
- On Connected TV, video advertising appears during the in-app experience.
- (For example, when a user of a Connected TV launches an app to view an episode of Law & Order, a video ad will appear before or during the programming.)
- A :15 to :30 video ad which is similar to a pre-roll commercial will appear on a desktop, laptop, or smartphone, but the user experience is identical to traditional television.
By 2021, 105.3 million connected TV households will account for 81 percent of all households in the United States (eMarketer, 2020).
As more TV viewers migrate away from traditional TV services and toward connected TV devices, it’s critical to meet them where they are.
PRIMARY AUDIENCE TYPES
An individual or a group that has canceled or reduced their traditional cable or satellite TV service in favor of an internet-based streaming service.
A person or a group that has never subscribed to a traditional television provider and instead obtains all of their material through an internet-based streaming service.
WHAT IS THE DIFFERENCE BETWEEN CTV AND CPM FOR ADVERTISERS?
Connected TV is more convenient, provides higher-quality programming, and is a more cost-effective approach to reach a television audience.
Make an impression
With Intelify, you can develop a truly balanced marketing strategy that encompasses conventional TV benefits as well as the accuracy of digital.
Make decisions based on data
Take advantage of improved analytics and real-time reporting (e.g., video completion rate, impressions delivered, unique device reach, etc.).
Extend your reach
With Intelify’s best-in-class Private Marketplace (PMP) library, you can find niche audiences and have access to premium brand inventory.
Reduce the amount of waste
Use Intelify’s extensive targeting capabilities to focus ad spend on the most important audience segments.
Boost Brand Awareness
Utilize Intelfy’s programmatic buying capabilities to provide customers with more personalized and engaging ad experiences.