Sales Funnels

Marketing Funnel

The marketing term describing the route potential consumers take on their way to making a purchase is a sales funnel. A sales funnel has many phases, which are commonly referred to as the top, middle, and bottom of the funnel, although these phases can change based on a company’s sales strategy.

What exactly is a sales funnel, and how does it function?

A sales funnel is a step-by-step method that employs a succession of marketing actions such as automated emails, videos, articles, and landing pages to move your potential customer one step closer to your offer and a purchasing decision.